Excerpted from article on KISSmetrics:
“Sure, generating more traffic for your website is always a good thing. But what if you could increase conversions on your site with just a few small tweaks? It could cost a lot less and take less time.
Below are six things we did that increased our sign-up rate by more than 75%.
1. Short Simple Headline:
Try making the headline shorter and more obvious. It’s always tempting to think people understand your website better than they really do.
You have only a few seconds to capture a visitor’s interest. Make a quick, bold statement so they will decide to hang around your site longer.
Yes, an image can say a lot about your website or product without having to use many words.
We put a bright, cheerful image of our software on the home page. It says a few things right away.
3. Social Proof:
There are a few types of social proof that work really well:
- Testimonials: Try not to use boring text from people no one knows. Try to use a picture of the person and link to their company.
- Tweets about your company: An easy way to show some more legitimate testimonials is to use tweets about your company/product.
- Case Studies: We offer a few short case studies with summaries about how people used TeamGantt for specific projects and the benefits they got from it.
- Press Coverage: Were you in The New York Times? Show it on your website! Present a nice quote from the article and the newspaper’s logo.
- Logos of Customers: Do you have some big name customers that will allow you to put their logos up on your website? This can establish some instant credibility with others.
There are a few different types of videos that may help improve the communication of your message. Maybe a video that walks visitors through your product and how it can be used. Or maybe an animated video that explains the problem your product solves. Consider hiring a company to create an explainer video.
5. Longer Home Page:
This definitely is worth trying. There really isn’t any way to know if a longer home page is better or worse than your existing one without running an A/B test.
6. Call to Action:
Don’t forget this one! You need to tell your visitors what to do. Should they download an eBook, sign up for a mailing list, start a free trial, or buy your product right now? Give them a friendly nudge to help guide them to the next step…”
Each element is analyzed with more information and examples. Read full original article here:
Again and again, people I meet in real life or on Facebook tell me that they do not “get” Twitter. Twitter is very simple! It is essentially about 6 kinds of messages (called tweets). 1. Conversation (like text messages) You can all do this right?
Pinterest is no longer the darling of the social media world, but its relationship with brands has become cosier recently with the launch of its business pages and new updates that enable companies to show product information on their pins.
The buzz around startup culture lately is all about “minimum viable product.” It’s the idea of creating a product as quickly as possible — in its most minimum viable form — so you can then make it better by adapting it to what your customers really…
Pinterest introduced Rich Pins, which include additional information about your pins, including prices, availability, movies review, and ingredients.
Can Facebook make a commercial for itself without turning people off?
Delighting your audiences differentiates you from competition. Inspire them with content marketing, social brand humanization, and relevant conversation.
Ginger shares four Pinterest strategies brands should utilize to drive results.
Here are four Pinterest strategies you can utilize to drive results.
For more social media data like this, order my latest book The Science of Marketing now! In response to a tweeted question from Rand Fishkin I decided to
Here’s how Guy Kawasaki — a man of fame — successfully tackles the social media game.
Here are the gory, inside-story details of what he does. Perhaps you may find some of his methods useful to help you too.
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